Fishing Tackle OEM in Indonesia — Japanese-Engineered

― You May Already Own Our Work ―

For 25 years, Leaps has manufactured lures and lines for Japan's leading tackle brands — engineered in Aichi, Japan, and produced at our wholly-owned factory in Indonesia.

The lures we build — each one marked "Made in Indonesia" alongside a variety of brand names — ship worldwide. You may have seen them in a tackle shop. You may already own one.

NDAs keep those brand names off this page, but the lures speak for themselves. Our quality is already in your market, already in anglers' tackle boxes, already proven against demanding brand standards — every day, in every region we ship to. That's the difference between choosing a proven supplier and gambling on a new one.

As a manufacturer mass-producing fishing lures in Indonesia, we carry a responsibility that goes beyond our own name: to make "Made in Indonesia" itself a mark of quality. That's the standard we build to, every single day.

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― The Challenge: Diversifying Your Sourcing Without Losing Quality ―

Tariffs, lead-time volatility, and geopolitical risk are pushing tackle brands to rethink where their products are made. Yet most brands hesitate — because the alternative usually means unproven factories, inconsistent quality, and painful ramp-ups.
You shouldn't have to choose between supply-chain resilience and product quality.

― The Leaps Difference ―

1. A China+1 Option Built for Risk Hedging

Production runs through PT.Craze Indonesia — our 100%-owned subsidiary. Not a broker. Not a joint venture. We have been manufacturing in Indonesia for nearly two decades — at our own factory since 2010. A true non-China country of origin, with the tariff and country-risk-management profile your sourcing strategy needs.

2. Japanese Engineering & Quality Control

Every program is designed and quality-managed to Japanese standards — from tooling and molding through painting, assembly, and final inspection. The same standards demanded by Japan's top-tier brands apply to every unit we ship.

3. One Factory, Six Product Categories

Most suppliers do one thing. We run six distinct production lines under one roof and one quality system — so you can consolidate your sourcing instead of managing a patchwork of vendors.

― What We Manufacture ―

Hard Baits (ABS)

Crankbaits, minnows, jerkbaits, topwaters — precision injection molding, internal weight systems, hand-finished painting.

Metal Jigs (Lead & Alloys)

Casting and shore jigs, die-cast in lead and other metals, with full finishing and holographic/paint work.

Tungsten Lures

High-density tungsten-alloy baits — the premium end of the jig and sinker market, where precision casting matters most.

Soft Baits — PVC

Worms, grubs, swimbaits and creature baits in PVC plastisol, from mold-making through color/flake/scent formulation.

Soft Baits — Elastomer

Next-generation soft lures in thermoplastic elastomer: superior durability and elasticity, fully phthalate-free options.

PE Braided Line

Braided line production — extending our manufacturing from what's tied to the end of the line to the line itself.

― End-to-End OEM Capabilities ―

From a sketch, a sample, or a finished spec — we take your product from concept to container.

Design & 3D CAD (25 years)
Reverse engineering & 3D scanning
Rapid prototyping (in-house 3D printing)
Precision mold design & tooling
Injection molding, die casting & plastisol production
Hand-finished painting & detailing
Hardware, weighting & assembly
Inspection & retail-ready packaging

See full manufacturing details, MOQ & FAQ →

― Three Decades in Lure Making: From Tooling to Turnkey ―

Our founder's career began in precision mold engineering at a major automotive tool & die shop, cutting molds for one of Japan's biggest tackle brands. That led to lure production, and in 2000, to founding Leaps. Through the 2000s we ran production and provided technical direction at multiple lure factories in China — so we know that manufacturing landscape from the inside. In 2007 we moved production to Indonesia, and in 2010 built our own factory: PT.Craze Indonesia. We didn't follow the China+1 trend. We were more than a decade ahead of it.

― Manufacturing Footprint ―

Japan — Aichi | Engineering & Program Management

Design, tooling development, quality standards, and client communication.

Indonesia — PT.Craze | Volume Production

Wholly-owned manufacturing base, established 2010. Manufacturing in Indonesia since 2007. Non-China origin. Six product categories under one quality system.

Quality You Can Verify

We invest in the measurement and inspection technology that separates a good lure from a great one: KEYENCE 3D scanning for dimensional verification and reverse engineering, digital microscopy for surface and material analysis, and documented QC aligned with our clients' vendor-compliance standards.

― Why Leaps, Not a New Supplier ―

	Typical new non-China supplier	Leaps
Track record	Unproven at volume	25 years supplying leading brands
Products already in the US market	No	Yes — on shelves today
Quality system	Still being built	Japanese-standard, audit-ready
Factory ownership	Broker or joint venture	100%-owned
Product range	Single category	Six categories, one factory
Design support	Limited	Full in-house CAD & prototyping
Country of origin	Varies	Indonesia (non-China)

― Let's Talk ―

Whether you're validating a China+1 strategy, sourcing a single new bait, or relocating an entire line — start with a conversation. Send us your concept or current product, and we'll come back with a realistic path to production.